SERVISFY PRIVACY POLICY
Version 2.0 | Effective Date: 07-07-2026 | Last Updated: 07-07-2026
Applicable To:
- Servisfy Web Platform
- Servisfy Desktop Application
- Servisfy Business Mobile Application
- Servisfy Customer Mobile Application
- Servisfy APIs
- Servisfy AI Services
- Servisfy Voice Services
- Servisfy Marketplace
- Servisfy SolutionBank
- All associated websites, applications, APIs and services operated by Else Digital Solutions Inc.
PART I
INTRODUCTION, SCOPE, DEFINITIONS, INFORMATION WE COLLECT & LEGAL BASIS FOR PROCESSING
1. INTRODUCTION
Else Digital Solutions Inc. ("Else Digital", "Servisfy", "Company", "we", "our", or "us") is committed to protecting the privacy, confidentiality, integrity, and security of the information entrusted to us.
This Privacy Policy explains how Else Digital Solutions Inc. collects, uses, stores, processes, protects, transfers, discloses, and otherwise handles Personal Information when individuals and organizations use the Servisfy platform and any related products or services.
Servisfy is an Artificial Intelligence-powered customer service, operational intelligence, workflow orchestration, communication, analytics, and business automation platform designed to transform customer communications into structured, intelligent, self-learning operational workflows.
Unlike traditional CRM or messaging platforms, Servisfy may process communications across multiple channels, generate AI-assisted recommendations, orchestrate service workflows, maintain organizational knowledge, analyze operational performance, facilitate voice and messaging interactions, and assist businesses in resolving customer requests efficiently.
Because of the nature of these services, Servisfy processes information on behalf of both:
- Business organizations using the platform; and
- Customers interacting with those organizations.
This Privacy Policy applies to both categories of users unless expressly stated otherwise.
We recognize that privacy is a fundamental right and are committed to processing Personal Information lawfully, fairly, transparently, and responsibly.
2. OUR PRIVACY PRINCIPLES
Servisfy is built upon the following privacy principles:
Lawfulness
We process Personal Information only where there is an appropriate legal basis.
Transparency
We explain what information is collected, why it is collected, and how it is used.
Purpose Limitation
Information is collected only for legitimate business purposes and is not used incompatibly with those purposes.
Data Minimization
We seek to collect only information reasonably necessary to deliver and improve our Services.
Accuracy
We take reasonable steps to maintain accurate and up-to-date information.
Security
We implement administrative, organizational, technical, and physical safeguards designed to protect Personal Information.
Accountability
Else Digital Solutions Inc. remains accountable for Personal Information processed under its control, including information processed by approved service providers acting on our behalf.
3. SCOPE OF THIS POLICY
This Privacy Policy applies whenever you access or use:
- Servisfy Desktop Application
- Servisfy Business Mobile Application
- Servisfy Customer Mobile Application
- Servisfy Web Platform
- Servisfy Website
- Servisfy Marketplace
- Servisfy APIs
- Servisfy Voice Services
- Servisfy Messaging Services
- Servisfy Scheduling Services
- Servisfy AI Services
- Servisfy SolutionBank
- Servisfy Organizational Memory
- Servisfy Analytics Services
- Servisfy Collaboration Services
- Servisfy Community Features
- Any future products or services operated by Else Digital Solutions Inc. that reference this Privacy Policy.
This Policy also applies to information collected during:
- customer support interactions;
- product demonstrations;
- beta testing;
- surveys;
- webinars;
- events;
- training sessions;
- recruitment (where applicable);
- business partnerships; and
- communications with Else Digital Solutions Inc.
4. WHO THIS POLICY APPLIES TO
This Privacy Policy applies to:
- Visitors to our websites
- Business customers
- Customer support operators
- Managers
- Administrators
- Analysts
- Executives
- Employees authorized by customer organizations
- End customers interacting with businesses using Servisfy
- Marketplace participants
- API users
- Developers using Servisfy integrations
- Prospective customers
- Vendors and suppliers
- Business partners
5. DATA CONTROLLER AND DATA PROCESSOR
Depending on the circumstances, Else Digital Solutions Inc. may act either as a Data Controller or a Data Processor (or equivalent roles under applicable privacy laws).
When Else Digital Acts as Data Controller
We determine the purposes and means of processing Personal Information relating to:
- account registration;
- billing;
- subscription management;
- marketing communications;
- website analytics;
- recruitment;
- platform administration;
- customer support provided directly by Else Digital.
When Else Digital Acts as Data Processor
Business customers using Servisfy generally determine how customer information is collected and processed within their own Servisfy environments.
In these situations:
- the business customer is typically the Data Controller; and
- Else Digital Solutions Inc. acts as the Data Processor or Service Provider.
Business customers are responsible for:
- obtaining required consents;
- providing privacy notices;
- complying with applicable laws;
- responding to certain privacy requests from their own customers.
Else Digital provides tools to assist customers in meeting these obligations.
6. DEFINITIONS
For purposes of this Privacy Policy:
Personal Information means information relating to an identified or identifiable individual.
Sensitive Personal Information means information receiving enhanced protection under applicable laws, including where applicable financial, biometric, health, precise location, or similar information.
Processing includes collecting, recording, organizing, storing, using, transmitting, analyzing, combining, disclosing, deleting, or otherwise handling information.
Customer refers to any organization using Servisfy.
End User refers to individuals interacting with a Customer through Servisfy.
Platform means the Servisfy ecosystem, including software, applications, websites, APIs, AI engines, communication systems, and associated infrastructure.
AI Services include artificial intelligence systems that assist with classification, recommendation, workflow orchestration, analytics, language processing, sentiment analysis, operational intelligence, and other platform capabilities.
7. INFORMATION WE COLLECT
Depending upon how you use Servisfy, we may collect the following categories of information.
A. Account Information
Including:
- Full name
- Username
- Organization name
- Business registration information
- Email address
- Telephone number
- Business address
- Billing address
- Job title
- Department
- Language preferences
- Profile photographs
- User role
- Authentication credentials (stored securely)
B. Customer Profile Information
Businesses may choose to store information relating to their customers, including:
- Customer names
- Email addresses
- Phone numbers
- Mailing addresses
- Service history
- Appointment history
- Purchase history
- Communication preferences
- Internal notes
- Account status
C. Communication Information
Servisfy may process communications exchanged through the Platform, including:
- Web chat
- SMS
- Voice calls
- VoIP calls
- Internal messaging
- Customer support conversations
- AI-generated responses
- Attachments
- Images
- Documents
- Audio recordings (where enabled)
- Video communications (where supported)
D. Ticket & Workflow Information
Including:
- Ticket descriptions
- Service requests
- Case status
- Workflow history
- Escalation history
- Assigned personnel
- Resolution outcomes
- SLA performance
- Notes
- Linked documents
E. SolutionBank Information
Where businesses use SolutionBank, we may process:
- Frequently asked questions
- Knowledge articles
- Resolution procedures
- Troubleshooting guides
- AI-generated suggestions
- Business-approved solutions
- Confidence scores
- Knowledge version history
- Approval records
F. Scheduling Information
Including:
- Appointment dates
- Appointment times
- Availability
- Assigned personnel
- Calendar synchronization
- Reminder preferences
- Booking changes
G. Payment Information
Where applicable, Servisfy may process payment-related information necessary to facilitate subscriptions or customer-authorized transactions.
Payment card information is generally processed by certified third-party payment processors and is not stored by Else Digital Solutions Inc. unless expressly stated.
H. Device Information
We may collect:
- Device identifiers
- Device type
- Operating system
- Browser type
- Application version
- Screen resolution
- Time zone
- Language
- Network information
- Crash reports
I. Usage Information
We automatically collect operational information, including:
- Log files
- Session activity
- Feature usage
- Search queries
- Navigation history
- Click events
- Workflow interactions
- Performance metrics
- Diagnostic information
- Error reports
J. Technical Information
Including:
- IP addresses
- API requests
- Authentication logs
- Security logs
- Access timestamps
- Geographic region (derived from IP where appropriate)
- Browser identifiers
- Session identifiers
8. INFORMATION GENERATED BY AI SERVICES
Servisfy's AI engines may generate additional operational information, including:
- Issue classifications
- Suggested ticket categories
- Priority recommendations
- Sentiment indicators
- Resolution recommendations
- Confidence scores
- Workflow recommendations
- Knowledge suggestions
- Escalation recommendations
- Operational insights
- Predictive analytics
- Summary reports
Unless otherwise agreed in writing, AI-generated outputs remain associated with the customer environment in which they were created and are processed in accordance with this Privacy Policy.
9. INFORMATION WE DO NOT INTENTIONALLY COLLECT
Except where expressly required for customer-authorized business purposes, Servisfy does not intentionally collect:
- racial or ethnic origin;
- political opinions;
- religious beliefs;
- genetic data;
- biometric identifiers for identification purposes;
- health information;
- sexual orientation; or
- other categories of highly sensitive personal information,
unless such information is voluntarily provided by users, required for the provision of services, or processed under the direction of a business customer and in accordance with applicable law.
10. HOW WE COLLECT INFORMATION
We collect information through several methods, including:
Information You Provide
Such as when you:
- create an account;
- configure your organization;
- contact support;
- upload documents;
- create workflows;
- use messaging features;
- participate in surveys;
- register for events; or
- communicate with us.
Information Collected Automatically
Including through:
- application logs;
- cookies and similar technologies;
- device telemetry;
- API interactions;
- usage analytics; and
- security monitoring.
Information Provided by Business Customers
Business customers may upload or synchronize information relating to their employees, customers, suppliers, appointments, workflows, or business operations.
Information from Third-Party Integrations
Where authorized, we may receive information from integrated services, such as communication providers, calendar services, identity providers, payment processors, CRM systems, ERP platforms, or other business applications.
11. LEGAL BASES FOR PROCESSING (GDPR AND SIMILAR LAWS)
Where applicable, Else Digital Solutions Inc. processes Personal Information on one or more of the following legal bases:
- Performance of a contract with you or your organization.
- Compliance with legal obligations.
- Protection of vital interests where applicable.
- Performance of tasks carried out in the public interest where authorized by law.
- Legitimate business interests, provided such interests are not overridden by the rights and freedoms of individuals.
- Your consent, where consent is required under applicable law.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing undertaken before the withdrawal.
PART II
HOW WE USE INFORMATION, AI PROCESSING, AUTOMATED DECISION-MAKING, SOLUTIONBANK, COMMUNICATIONS, ANALYTICS, COOKIES & PLATFORM OPERATIONS
12. HOW WE USE PERSONAL INFORMATION
Else Digital Solutions Inc. processes Personal Information only for legitimate business purposes and in accordance with applicable privacy legislation.
Depending on the Services used, Personal Information may be processed to:
A. Provide the Servisfy Platform
Including:
- Creating and managing accounts
- Authenticating users
- Managing subscriptions
- Delivering requested services
- Synchronizing information across devices
- Providing customer support
- Maintaining user preferences
- Managing organizations and workspaces
B. Deliver AI-Assisted Customer Service
Servisfy uses Artificial Intelligence to improve customer support and operational efficiency.
Examples include:
- Issue classification
- Ticket creation
- Suggested responses
- Suggested workflows
- Resolution recommendations
- Conversation summarization
- Operational insights
- Escalation recommendations
- Language translation
- Knowledge retrieval
- Service optimization
AI recommendations are intended to assist users and organizations. Unless specifically configured otherwise by a customer, significant operational decisions remain subject to human oversight.
C. Deliver Communication Services
Including:
- SMS
- Voice
- VoIP
- Push notifications
- In-app messaging
- Web chat
- Internal collaboration
D. Maintain Security
Including:
- Fraud detection
- Account protection
- Login monitoring
- Threat detection
- Abuse prevention
- Incident investigation
- Platform integrity
E. Improve the Platform
Including:
- Feature improvements
- Reliability improvements
- AI model evaluation
- Workflow optimization
- Performance optimization
- User experience improvements
- Error correction
F. Meet Legal Obligations
Including:
- Compliance with applicable laws
- Court orders
- Regulatory requests
- Tax requirements
- Financial reporting
- Security investigations
13. ARTIFICIAL INTELLIGENCE PROCESSING
Servisfy incorporates Artificial Intelligence ("AI") technologies to assist organizations in managing customer communications, operational workflows, knowledge management, analytics, scheduling, collaboration, and service delivery.
AI functionality may include:
- Natural language understanding
- Large language model processing
- Retrieval-Augmented Generation (RAG)
- Machine learning
- Predictive analytics
- Workflow orchestration
- Conversational intelligence
- Semantic search
- Sentiment analysis
- Knowledge retrieval
- Recommendation systems
AI is intended to assist—not replace—human decision-making except where organizations expressly configure autonomous workflows.
14. AUTOMATED DECISION-MAKING
Certain Servisfy features may automatically perform actions based upon configured workflows.
Examples include:
- Ticket creation
- Issue categorization
- SLA assignment
- Priority scoring
- Operator routing
- Appointment scheduling
- Reminder delivery
- Escalation triggers
- Notification delivery
- Workflow execution
Where legally required, organizations remain responsible for ensuring appropriate human oversight over decisions that may significantly affect individuals.
Where required by applicable law, individuals may request human review of decisions made solely through automated processing.
15. AI-GENERATED CONTENT
Servisfy may generate:
- Suggested responses
- Knowledge articles
- FAQ recommendations
- Ticket summaries
- Resolution suggestions
- Workflow recommendations
- Operational reports
- Performance insights
- Predictive recommendations
AI-generated content is intended to support users.
Organizations remain responsible for reviewing AI-generated outputs before relying upon them in situations where accuracy is essential.
16. SOLUTIONBANK KNOWLEDGE SYSTEM
SolutionBank is Servisfy's proprietary knowledge management system.
SolutionBank enables organizations to:
- Build knowledge bases
- Store approved resolutions
- Generate FAQs
- Maintain operational documentation
- Reuse historical solutions
- Improve customer self-service
- Assist AI recommendations
Information stored in SolutionBank may include:
- Questions
- Answers
- Knowledge articles
- Resolution procedures
- Product documentation
- Internal policies
- Troubleshooting guides
- AI-generated suggestions
- Business-approved edits
- Confidence ratings
Organizations control the knowledge stored within their own SolutionBank environments.
Else Digital Solutions Inc. does not publish customer knowledge repositories without authorization.
17. ORGANIZATIONAL MEMORY
Servisfy may maintain organizational memory to improve operational continuity.
Organizational memory may include:
- Historical resolutions
- Previous workflows
- Customer interaction history
- Operational patterns
- Knowledge relationships
- Ticket history
- Service outcomes
- Process improvements
Organizational memory is designed to:
- reduce repeated work;
- improve consistency;
- accelerate future resolutions;
- preserve institutional knowledge.
18. AI LEARNING
Servisfy may improve recommendations using information generated within each customer's environment.
Learning may include:
- Successful resolutions
- Approved knowledge
- Workflow outcomes
- Confidence scoring
- Operator feedback
- Resolution effectiveness
- Customer satisfaction
- Operational metrics
Unless otherwise agreed in writing, customer-specific learning remains logically associated with the originating customer environment and is not intentionally shared with unrelated customer environments.
Else Digital Solutions Inc. does not use customer-specific confidential business information to train publicly available AI models without appropriate authorization.
19. MULTI-CHANNEL COMMUNICATION PROCESSING
Servisfy supports communications across multiple channels.
Depending upon customer configuration, communications may include:
- SMS
- Voice
- VoIP
- Web Chat
- Mobile Applications
- Desktop Applications
- Marketplace Messaging
- Internal Collaboration
Messages may be:
- transmitted;
- stored;
- indexed;
- searched;
- summarized;
- categorized;
- translated;
- analyzed;
- linked to workflows;
- associated with customer records.
20. VOICE SERVICES
Where voice functionality is enabled, Servisfy may process:
- inbound calls;
- outbound calls;
- call recordings;
- call routing;
- conference calls;
- AI-assisted conversations;
- call metadata;
- voicemail;
- voice transcriptions.
Recording of telephone conversations may be subject to applicable laws requiring notice or consent.
Customers using call recording features are responsible for ensuring compliance with all applicable recording and consent requirements.
21. MESSAGE CONTENT
Message content processed through Servisfy may include:
- customer inquiries;
- operator responses;
- AI-generated replies;
- attachments;
- photographs;
- videos;
- documents;
- voice recordings;
- metadata;
- timestamps.
Messages are processed solely for purposes consistent with delivering Servisfy Services.
22. COMMUNICATION CONSENT
Organizations using Servisfy remain responsible for obtaining all legally required consents before communicating with individuals using:
- SMS
- Voice
- Push notifications
- Marketing communications
Individuals may withdraw consent where required by law.
Withdrawal requests will be processed in accordance with applicable legal requirements.
SMS and Mobile Messaging (Servisfy-Originated)
If you opt in to receive SMS messages from Servisfy, we may send informational and customer-care messages concerning your account, support requests, service requests, appointments, reminders, live service updates, and related service notifications. Message frequency varies. Message and data rates may apply. You may opt out by replying STOP and may request assistance by replying HELP.
Mobile information, including mobile phone numbers and SMS opt-in data and consent, will not be sold or shared with third parties or affiliates for marketing or promotional purposes.
23. ANALYTICS AND OPERATIONAL INTELLIGENCE
Servisfy generates analytics to assist organizations in improving operations.
Analytics may include:
- Resolution times
- SLA compliance
- Ticket trends
- Customer satisfaction
- Operator productivity
- Escalation frequency
- Workflow performance
- AI confidence metrics
- Response rates
- Service bottlenecks
- Operational trends
- Forecasting
Analytics may be presented through dashboards, reports, exports, APIs, or scheduled notifications.
24. PREDICTIVE ANALYTICS
Where enabled, Servisfy may use historical operational data to generate predictive insights.
Examples include:
- anticipated workload;
- staffing recommendations;
- recurring issue detection;
- customer behavior trends;
- likely resolution paths;
- workflow optimization;
- service forecasting.
Predictive analytics are intended to support operational planning and should not be interpreted as guarantees of future outcomes.
25. MARKETPLACE SERVICES
Where Marketplace functionality is available, Servisfy may process information necessary to:
- identify suppliers;
- facilitate service discovery;
- coordinate quotations;
- manage transactions;
- exchange communications;
- schedule appointments;
- facilitate service fulfillment.
Marketplace participants are responsible for the information they choose to publish.
26. COLLABORATION FEATURES
Servisfy supports collaboration among authorized users.
Collaboration may include:
- internal messaging;
- shared tickets;
- notes;
- task assignments;
- approvals;
- workflow comments;
- escalation history;
- document sharing.
Only authorized users with appropriate permissions may access collaborative information.
27. COOKIES AND SIMILAR TECHNOLOGIES
Servisfy websites and web applications use cookies and similar technologies to:
- authenticate users;
- remember preferences;
- improve performance;
- measure usage;
- maintain sessions;
- enhance security;
- support analytics.
Cookies may include:
Essential Cookies
Required for platform operation.
Functional Cookies
Used to remember user preferences.
Analytics Cookies
Used to understand platform performance.
Security Cookies
Used to detect abuse and unauthorized access.
Where required by applicable law, users may manage cookie preferences through available consent tools.
Disabling certain cookies may affect platform functionality.
28. LOGGING AND AUDIT TRAILS
Servisfy maintains audit logs to support:
- security investigations;
- regulatory compliance;
- operational monitoring;
- troubleshooting;
- fraud detection;
- administrative review.
Audit logs may include:
- user IDs;
- timestamps;
- login events;
- workflow actions;
- permission changes;
- administrative activities;
- API activity.
Audit records are retained in accordance with applicable legal, contractual, and operational requirements.
29. PRODUCT IMPROVEMENT
We continually improve Servisfy.
Information may be analyzed in aggregated or de-identified form to:
- evaluate platform performance;
- identify software defects;
- improve AI recommendations;
- optimize workflows;
- improve accessibility;
- improve usability;
- expand platform capabilities.
Where reasonably possible, product improvement activities use aggregated or de-identified information rather than directly identifiable Personal Information.
30. RESEARCH AND DEVELOPMENT
Else Digital Solutions Inc. may conduct research and development activities to improve existing products and develop new technologies.
Such activities may include:
- algorithm evaluation;
- workflow optimization;
- AI benchmarking;
- language processing improvements;
- operational intelligence research;
- quality assurance.
Where appropriate, research activities will use anonymized, aggregated, synthetic, or de-identified data.
31. MARKETING COMMUNICATIONS
Else Digital Solutions Inc. may send:
- newsletters;
- product announcements;
- feature updates;
- educational content;
- webinars;
- promotional offers;
- event invitations.
Recipients may unsubscribe from marketing communications at any time using the unsubscribe mechanism provided or by contacting us directly.
Transactional communications relating to account administration, security, billing, or service availability may continue where necessary.
PART III
DISCLOSURE OF PERSONAL INFORMATION, INTERNATIONAL DATA TRANSFERS, SECURITY, DATA RETENTION, ENTERPRISE RESPONSIBILITIES & INCIDENT RESPONSE
32. WHEN WE SHARE PERSONAL INFORMATION
Else Digital Solutions Inc. does not sell Personal Information to third parties for monetary consideration.
We disclose Personal Information only where necessary to:
- provide the Services;
- perform contractual obligations;
- comply with applicable law;
- protect legitimate interests;
- safeguard users and the public;
- operate our business.
Information is disclosed only to the extent reasonably necessary for the applicable purpose.
33. DISCLOSURE TO BUSINESS CUSTOMERS
Where individuals communicate with an organization using Servisfy, relevant Personal Information may be disclosed to that organization.
This may include:
- customer identity information;
- conversation history;
- service requests;
- ticket information;
- uploaded documents;
- appointment information;
- payment status;
- workflow activity;
- AI-generated recommendations;
- service analytics.
Businesses receiving such information are independently responsible for complying with applicable privacy laws.
34. DISCLOSURE TO AUTHORIZED USERS
Organizations determine which authorized personnel may access information stored within their Servisfy environment.
Depending upon assigned permissions, authorized users may include:
- Operators
- Managers
- Analysts
- Administrators
- Directors
- Executives
- IT Administrators
- Integration Administrators
Role-Based Access Control (RBAC) is used to limit access based upon assigned responsibilities wherever practicable.
35. SERVICE PROVIDERS AND SUBPROCESSORS
Else Digital Solutions Inc. engages carefully selected third-party service providers to support the delivery of Servisfy.
These providers may perform services including:
- cloud infrastructure;
- secure hosting;
- database management;
- artificial intelligence processing;
- communication delivery;
- payment processing;
- monitoring;
- customer support;
- analytics;
- email delivery;
- authentication;
- backup services.
Examples of categories of subprocessors may include:
- cloud infrastructure providers;
- AI service providers;
- messaging providers;
- voice communication providers;
- payment processors;
- security vendors;
- identity providers;
- customer support platforms.
Each provider is contractually required to implement appropriate confidentiality and security measures and may process Personal Information only on our documented instructions, except where otherwise required by law.
36. THIRD-PARTY INTEGRATIONS
Customers may choose to connect Servisfy with third-party applications.
Examples include:
- CRM systems;
- ERP platforms;
- accounting software;
- calendar systems;
- payment gateways;
- identity providers;
- document storage services;
- communication platforms;
- productivity tools;
- marketplace integrations.
Information exchanged through such integrations is governed by:
- customer configuration;
- integration permissions;
- applicable contracts;
- third-party privacy practices.
Else Digital Solutions Inc. is not responsible for the privacy practices of independent third-party services.
37. ARTIFICIAL INTELLIGENCE SERVICE PROVIDERS
Certain Servisfy features may rely upon trusted AI infrastructure providers.
Where AI processing is performed by third-party providers:
- information is processed solely for providing Servisfy functionality;
- providers are contractually restricted from unauthorized use of customer information;
- reasonable technical safeguards are implemented to protect information during processing.
Else Digital Solutions Inc. does not intentionally permit customer confidential information to be used for the unrestricted training of publicly available AI systems without appropriate authorization.
38. PAYMENT PROCESSORS
Subscription fees and other payments may be processed by certified third-party payment processors.
Payment processors may collect:
- payment card information;
- billing addresses;
- payment confirmations;
- fraud prevention information.
Else Digital Solutions Inc. generally does not store complete payment card numbers.
Payment processing is governed by the privacy policies of the applicable payment processor.
39. GOVERNMENT REQUESTS
We may disclose Personal Information where required to:
- comply with applicable law;
- satisfy court orders;
- respond to lawful governmental requests;
- protect national security where legally required;
- prevent fraud;
- investigate criminal activity;
- protect public safety;
- protect the rights of Else Digital Solutions Inc., our customers, or other individuals.
Where legally permitted, we may notify affected customers before disclosing information.
40. BUSINESS TRANSFERS
If Else Digital Solutions Inc. undergoes:
- merger;
- acquisition;
- restructuring;
- financing transaction;
- corporate reorganization;
- sale of assets;
- bankruptcy proceedings;
Personal Information may be transferred as part of the transaction, subject to applicable confidentiality obligations and privacy laws.
Affected users will be notified where required by law.
41. INTERNATIONAL DATA TRANSFERS
Servisfy is a global platform.
Personal Information may be transferred to, stored in, or processed in countries other than the country in which information was originally collected.
These countries may have privacy laws that differ from those of your jurisdiction.
Where international transfers occur, Else Digital Solutions Inc. implements appropriate safeguards designed to protect Personal Information.
42. CROSS-BORDER PROCESSING SAFEGUARDS
Where required by applicable law, international transfers may rely upon one or more recognized transfer mechanisms, including:
- Standard Contractual Clauses (SCCs);
- adequacy decisions;
- contractual safeguards;
- legally recognized transfer mechanisms;
- supplementary technical and organizational measures.
We continually evaluate international data transfer requirements as privacy laws evolve.
43. DATA RESIDENCY
Depending upon customer configuration and service availability, Personal Information may be processed within one or more geographic regions.
Customers with regulatory requirements relating to data residency may contact Else Digital Solutions Inc. regarding available regional hosting options.
44. DATA SECURITY
Else Digital Solutions Inc. maintains a comprehensive information security program designed to protect the confidentiality, integrity, and availability of information.
Security measures may include:
- encryption in transit;
- encryption at rest where appropriate;
- access controls;
- authentication mechanisms;
- role-based permissions;
- audit logging;
- monitoring;
- network security;
- vulnerability management;
- endpoint protection;
- backup systems;
- disaster recovery planning;
- security awareness training;
- secure software development practices.
No method of transmission or storage can guarantee absolute security.
Accordingly, while we implement commercially reasonable safeguards, we cannot guarantee that unauthorized access will never occur.
45. ACCOUNT SECURITY
Users are responsible for maintaining the confidentiality of their credentials.
Users should:
- protect authentication devices;
- use strong passwords where applicable;
- enable multi-factor authentication where available;
- promptly report suspected unauthorized access;
- maintain secure devices.
Else Digital Solutions Inc. is not responsible for losses resulting from failure to protect account credentials and authentication devices.
46. DATA RETENTION
Personal Information is retained only for as long as reasonably necessary to:
- provide Services;
- comply with legal obligations;
- resolve disputes;
- enforce agreements;
- maintain security;
- support legitimate business purposes.
Retention periods may vary depending upon:
- legal requirements;
- contractual obligations;
- operational needs;
- customer configuration.
Illustrative retention categories include:
- Account information: for the duration of the account and applicable legal retention periods.
- Communication records: retained according to customer settings and legal requirements.
- Audit logs: retained for security, compliance, and operational purposes.
- Billing records: retained as required by applicable tax and financial laws.
- Backup copies: retained according to disaster recovery policies and securely deleted after expiry.
Customers may configure retention periods for certain categories of operational data where supported by the platform.
47. DATA DELETION
Subject to legal, contractual, and operational requirements, Personal Information may be deleted:
- upon customer request;
- upon account closure;
- after expiration of retention periods;
- where required by applicable law.
Certain information may remain in secure backups for a limited period before permanent deletion.
47A. Account Deletion Requests
You may request deletion of your Servisfy account through the account settings in the applicable Servisfy application or through our published account-deletion request page.
Before processing a deletion request, we take appropriate steps to verify the requester's identity and determine the scope of the request.
Servisfy platform account information. Else Digital Solutions Inc. is responsible for personal information that it controls directly in connection with operating the Servisfy platform, as described in Section 5. Requests involving this information are assessed for deletion in accordance with applicable law, security requirements and lawful retention obligations.
Business-controlled customer information. Each Business using Servisfy is responsible for personal information it controls about its customers, including applicable customer-service records, conversations, messages, appointments and voice-related records. Else Digital processes this information on behalf of the relevant Business, as described in Section 5. Requests concerning those records are handled under the responsible Business's privacy obligations and applicable processes.
Customers may contact the relevant Business through the existing AI Chat or AI Voice communication features in the Servisfy Customer application, including escalation to a human representative where appropriate.
Business memberships and shared accounts. Removing a membership from one Business is different from requesting deletion of an entire Servisfy account. Where an identity is associated with multiple Businesses, requests are assessed according to the relevant account scope and each Business's applicable responsibilities.
Retention and confirmation. Certain information may need to be retained for legal, financial, security, healthcare or other lawful purposes. Where applicable, information about the outcome of a verified deletion request, including any relevant retention exceptions, will be communicated to the requester. Account deactivation or submission of a request alone does not mean that account deletion has been completed.
48. ENTERPRISE CUSTOMER RESPONSIBILITIES
Business customers using Servisfy are responsible for:
- obtaining legally required consents;
- providing appropriate privacy notices;
- configuring platform permissions;
- managing user access;
- establishing retention policies;
- responding to applicable privacy requests;
- ensuring lawful processing of customer information.
Else Digital Solutions Inc. provides technical tools to assist customers but does not replace customers' independent legal obligations.
49. DATA PROCESSING AGREEMENTS (DPA)
Where required by applicable law or contract, Else Digital Solutions Inc. may enter into a Data Processing Agreement ("DPA") with business customers.
Such agreements may address:
- processing instructions;
- confidentiality;
- subprocessors;
- security measures;
- international transfers;
- audit rights;
- incident notification;
- data deletion;
- return of customer information upon termination.
50. INCIDENT RESPONSE
Else Digital Solutions Inc. maintains documented incident response procedures designed to identify, investigate, contain, and remediate security incidents.
Our incident response process includes:
- incident detection;
- assessment;
- containment;
- investigation;
- remediation;
- recovery;
- post-incident review.
Security incidents are managed according to their severity and potential impact.
51. DATA BREACH NOTIFICATION
Where Else Digital Solutions Inc. becomes aware of a Personal Information breach that triggers notification obligations under applicable law, we will notify affected customers and, where legally required, affected individuals and regulatory authorities without undue delay.
Notifications may include:
- nature of the incident;
- categories of affected information;
- likely consequences;
- measures taken;
- recommended protective actions;
- contact information for additional assistance.
52. BUSINESS CONTINUITY AND DISASTER RECOVERY
Servisfy employs business continuity and disaster recovery measures designed to maintain service availability and protect customer information.
These measures may include:
- encrypted backups;
- redundant infrastructure;
- disaster recovery testing;
- recovery procedures;
- infrastructure monitoring;
- continuity planning.
Recovery objectives may vary depending upon service tier, contractual commitments, and operational circumstances.
53. SECURITY TESTING
Else Digital Solutions Inc. periodically evaluates its security posture through activities that may include:
- vulnerability assessments;
- penetration testing;
- secure code reviews;
- dependency scanning;
- configuration reviews;
- monitoring and logging analysis.
The scope and frequency of security testing are reviewed periodically and may evolve with changes to the platform and applicable industry practices.
PART IV
INDIVIDUAL PRIVACY RIGHTS, JURISDICTION-SPECIFIC PROVISIONS, CHILDREN'S PRIVACY, COOKIES, POLICY UPDATES & CONTACT INFORMATION
54. YOUR PRIVACY RIGHTS
Else Digital Solutions Inc. respects the privacy rights afforded to individuals under applicable privacy laws.
Depending on your jurisdiction and the nature of our relationship with you, you may have one or more of the following rights.
Right to Access
You may request confirmation as to whether we process your Personal Information and, where applicable, request access to such information.
Where permitted by law, we will provide a copy of your Personal Information in a commonly used format.
Right to Correction
You may request correction of inaccurate, incomplete, outdated, or misleading Personal Information.
Where appropriate, corrected information will also be communicated to relevant service providers acting on our behalf.
Right to Deletion
You may request deletion of your Personal Information where:
- the information is no longer necessary;
- consent has been withdrawn and no other legal basis exists;
- processing is unlawful;
- deletion is required by applicable law.
Deletion requests remain subject to legal retention obligations, contractual requirements, fraud prevention, dispute resolution, security investigations, and other lawful exceptions.
Right to Restrict Processing
Where applicable law permits, you may request restriction of certain processing activities while a request for correction, objection, or verification is being considered.
Right to Object
Where processing is based upon legitimate interests, you may object to such processing.
We will assess each objection in accordance with applicable legal requirements.
Right to Withdraw Consent
Where processing relies upon your consent, you may withdraw consent at any time.
Withdrawal does not affect processing that occurred prior to withdrawal.
Right to Data Portability
Where applicable, you may request that certain Personal Information be provided:
- in a structured,
- commonly used,
- machine-readable format,
or transmitted to another service provider where technically feasible.
Right to Human Review
Where legally required, individuals may request human review of decisions made solely through automated processing that produce legal or similarly significant effects.
Right to Lodge a Complaint
You may lodge a complaint with the applicable privacy regulator in your jurisdiction if you believe your privacy rights have been violated.
We encourage individuals to contact Else Digital Solutions Inc. first so that we may attempt to resolve concerns promptly.
55. CANADIAN PRIVACY RIGHTS
For individuals located in Canada, Else Digital Solutions Inc. processes Personal Information in accordance with applicable Canadian privacy legislation, including:
- Personal Information Protection and Electronic Documents Act (PIPEDA)
- Alberta Personal Information Protection Act (PIPA), where applicable
- British Columbia Personal Information Protection Act
- Quebec's Act Respecting the Protection of Personal Information in the Private Sector (Law 25), where applicable
Canadian users may request:
- access to Personal Information;
- correction of inaccurate information;
- withdrawal of consent (subject to legal and contractual limitations);
- information regarding our privacy practices.
Where required, Else Digital Solutions Inc. will respond within the timelines prescribed by applicable law.
56. EUROPEAN ECONOMIC AREA (EEA) AND UNITED KINGDOM
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you may have additional rights under applicable data protection legislation, including the General Data Protection Regulation (GDPR) and UK GDPR.
These rights may include:
- access;
- rectification;
- erasure;
- restriction;
- objection;
- portability;
- withdrawal of consent;
- complaint to a supervisory authority.
Else Digital Solutions Inc. processes Personal Information only where a lawful basis exists under applicable legislation.
57. CALIFORNIA PRIVACY RIGHTS
Residents of California may have additional rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
Subject to applicable exceptions, California residents may request:
- categories of Personal Information collected;
- sources of Personal Information;
- business purposes for collection;
- categories of third parties receiving information;
- deletion of Personal Information;
- correction of inaccurate information;
- access to specific pieces of Personal Information.
Else Digital Solutions Inc. does not sell Personal Information for monetary consideration.
Else Digital Solutions Inc. does not knowingly share Personal Information for cross-context behavioral advertising in a manner inconsistent with applicable law.
Individuals exercising privacy rights will not receive discriminatory treatment because they exercised those rights.
58. OTHER UNITED STATES PRIVACY LAWS
Residents of certain U.S. states may possess additional rights under applicable state privacy legislation.
Else Digital Solutions Inc. will honor applicable rights as required by law.
59. EXERCISING YOUR RIGHTS
Privacy requests may be submitted by contacting:
Privacy Officer
Else Digital Solutions Inc.
Email:
or
Requests should include sufficient information to allow us to verify identity and process the request securely.
We may request additional verification before disclosing Personal Information.
60. RESPONSE TIMES
Else Digital Solutions Inc. will respond to verified privacy requests within the timeframes required by applicable law.
Where permitted, extensions may be applied for particularly complex requests.
If we cannot fulfill a request, we will explain the applicable legal basis.
61. IDENTITY VERIFICATION
Before responding to certain privacy requests, we may verify the identity of the requester to:
- protect Personal Information;
- prevent unauthorized disclosure;
- reduce fraud.
Verification requirements will be proportionate to the sensitivity of the requested information.
62. COOKIES PREFERENCE MANAGEMENT
Where required by law, users may manage cookie preferences through available consent mechanisms.
Users may also configure browser settings to reject certain cookies.
Disabling cookies may affect the availability or functionality of portions of the Servisfy platform.
63. DO NOT TRACK
Some browsers support "Do Not Track" signals.
Because there is no universally accepted standard governing such signals, Servisfy currently responds to browser privacy settings and consent mechanisms as required by applicable law.
64. MARKETING COMMUNICATIONS
Users may unsubscribe from marketing communications at any time.
Unsubscribing from marketing messages will not prevent receipt of:
- security notifications;
- billing notices;
- product updates relating to purchased services;
- account administration communications;
- legally required notices.
65. THIRD-PARTY WEBSITES
Servisfy may contain links to third-party websites or services.
Else Digital Solutions Inc. is not responsible for:
- third-party privacy practices;
- content;
- security;
- data handling practices.
Users should review the privacy policies of third-party services independently.
66. CHILDREN'S PRIVACY
Servisfy is intended for business and professional use.
The Services are not directed toward children under the age required by applicable law to provide valid consent for data processing.
Else Digital Solutions Inc. does not knowingly collect Personal Information directly from children where prohibited by law.
If we become aware that Personal Information has been collected contrary to applicable law, reasonable steps will be taken to delete such information.
Parents or legal guardians who believe a child has provided Personal Information should contact our Privacy Officer.
67. ACCESSIBILITY
Else Digital Solutions Inc. is committed to making privacy information reasonably accessible.
Individuals requiring this Privacy Policy in an alternative format may contact us.
Reasonable accommodations will be provided where practicable.
68. CHANGES TO THIS PRIVACY POLICY
Technology, legal requirements, and our Services continue to evolve.
Accordingly, Else Digital Solutions Inc. may update this Privacy Policy periodically.
When material changes are made, we may:
- update the "Last Updated" date;
- publish revised versions within the Platform;
- notify customers through the Service;
- provide email notifications where appropriate;
- request renewed consent where legally required.
Continued use of the Services following the effective date of an updated Privacy Policy constitutes acceptance of the revised Privacy Policy unless applicable law requires additional consent.
69. CONTACT INFORMATION
Questions regarding this Privacy Policy or Else Digital Solutions Inc.'s privacy practices may be directed to:
Privacy Officer
Else Digital Solutions Inc.
Operating as Servisfy
Email:
Website:
Business Address:
10030 97 Avenue, NW, Edmonton. AB T5K 0B1
70. GOVERNING LAW
This Privacy Policy shall be interpreted in accordance with the applicable privacy and data protection laws governing the processing of Personal Information.
Nothing in this Privacy Policy shall limit any rights granted to individuals under mandatory privacy legislation applicable to their jurisdiction.
71. LANGUAGE
This Privacy Policy has been prepared in English.
Where translated versions are provided, the English version shall govern to the extent permitted by applicable law in the event of inconsistencies.
72. SEVERABILITY
If any provision of this Privacy Policy is determined to be invalid or unenforceable by a court or competent authority, the remaining provisions shall continue in full force and effect.
73. ENTIRE PRIVACY POLICY
This Privacy Policy constitutes Else Digital Solutions Inc.'s comprehensive statement regarding the collection, use, disclosure, retention, protection, and management of Personal Information in connection with the Servisfy platform, except where supplemented by:
- Data Processing Agreements;
- Enterprise Master Service Agreements;
- Customer contracts;
- Product-specific privacy notices;
- Additional legal disclosures required under applicable law.
APPENDIX A — SERVISFY SUBPROCESSOR CATEGORIES
Servisfy may engage trusted subprocessors to provide infrastructure and platform functionality, including categories such as:
- Cloud hosting and infrastructure
- Artificial intelligence processing
- Authentication and identity management
- Email delivery
- SMS and messaging services
- Voice and telephony services
- Payment processing
- Database hosting
- Monitoring and observability
- Security and threat detection
- Customer support systems
- Backup and disaster recovery
- Analytics services
A current list of significant subprocessors will be maintained separately and made available to enterprise customers upon request or through the Servisfy website.
APPENDIX B — SECURITY SAFEGUARDS
Servisfy employs layered technical and organizational safeguards, which may include:
- Encryption of data in transit using industry-standard protocols.
- Encryption of sensitive data at rest where appropriate.
- Role-based access control (RBAC).
- Multi-factor authentication support.
- Audit logging and activity monitoring.
- Secure software development lifecycle (SSDLC) practices.
- Regular vulnerability scanning and penetration testing.
- Security incident response procedures.
- Backup and disaster recovery processes.
- Infrastructure monitoring and threat detection.
- Least-privilege access principles.
- Secure API authentication and authorization.
- Data segregation between customer environments where applicable.
These safeguards are reviewed periodically and may evolve as technology and security best practices develop.
APPENDIX C — AI TRANSPARENCY NOTICE
Servisfy incorporates artificial intelligence to assist organizations in delivering efficient customer service and operational workflows.
AI capabilities may include:
- Natural language understanding.
- Conversation classification.
- Ticket creation.
- Sentiment analysis.
- Workflow orchestration.
- Knowledge retrieval through SolutionBank.
- Suggested responses.
- Predictive analytics.
- Translation.
- Summarization.
- Operational insights.
AI-generated outputs are designed to support human decision-making and organizational efficiency. Customers remain responsible for reviewing, approving, and acting upon AI-generated recommendations where appropriate.
Unless expressly authorized by the customer or required by law, confidential customer information processed through Servisfy is not intentionally used to train publicly available artificial intelligence models.